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Don't Veer For Deer

Most deer crash deaths and serious injuries occur when motorists veer to avoid hitting deer as in the following incident.

This collision occurred along northbound Highway #151 in Jones County. The driver stated that a deer ran out in front of his/her vehicle and he/she swerved to the left to avoid hitting the animal. The driver then lost control of the car and the car slid across the southbound lane of travel. The vehicle continued across the southbound shoulder through the cable guardrail. After going through the cables, the car slid over the grassy embankment and over the edge of a culvert. The culvert was approximately 20 feet high. The car went off the top of the culvert and hit front bumper first, on the cement base of the culvert. The car then fell over onto its top.

A passenger was killed as a result of this collision. Striking the deer and maintaining control of the vehicle would have likely saved the passengers life.


The following agencies worked together as partners to provide information to the general public to assist in preventing death and injury resulting from hitting deer:

SMS Iowa Highway Safety Toolbox
Iowa animal-vehicle crash information
GuideOne Insurance
EMC Insurance Company
ABATE of Iowa
United Parcel Service
Grinnell Mutual
Great West Casualty Company
IA-IL Safety Council
ISSDA
IMT Insurance Company
Iowa Insurance Institute
Iowa Police Executive Forum

The following information is available because of their combined efforts:

Brochures

Don't Veer for Deer (pdf color version)

Don't Veer for Deer (pdf black and white version)

PSA's

Don't Veer for Deer wav file

Don't Veer for Deer mpg file

Maps

1991 - 2000 Animal Related Crashes in Story County

1991 - 2000 Iowa Deer/Vehicle Crashes
(Annual County Averages)

Poster

Don't Veer for Deer

 

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Created: 02-07-2006
Last Updated: 06-28-2006 (WSN)