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Mobile Eyes Graphic The Iowa Department of Public Safety - Governor's Traffic Safety Bureau (GTSB) is focused on helping deter one of Iowa's and the nation's bleakest statistic: Nationwide, a total of 5,800 drivers ages 16-20, were involved in fatal crashes; crashes which took the lives of 6,400 individuals. Additionally, in 2009, 41 young people ages 15-20, were killed in Iowa fatal crashes.

There are many factors that contribute to these unfortunate statistics. Some of them are inexperienced drivers; distracted driving (texting & cell phone use); alcohol use; no seat belt usage; excessive speed and more.

The GTSB, in collaboration with the National Highway Traffic Safety Administration (NHTSA) Region 7 office, launched a new program aimed at reducing these young driver issues. Mobile EYES (Every Youth Exhibiting Safety) is intended to educate and increase awareness of the dangers our youth face while driving or being a passenger in a vehicle driven by a youth driver. It is a comprehensive safety campaign designed to support our young drivers and the adults who impact them - teachers, parents, law enforcement and others in a position of influence. We also encourage the formation of youth groups promoting traffic safety for teens with influencers providing ideas and guidance.

The campaign includes increasing awareness as well as asking the students to sign a pledge card to not drink and drive, buckle up, drive the speed limit and not text or use their cell phones while driving. Our local data indicates that the most critical time for our youth drivers is in the afternoons around high school football season and specifically in the Homecoming time frames. Pledge cards and 11" x 18" posters are available free of charge.

Mobile Eyes Poster   Mobile Eyes Pledge Card

To order Mobile Eyes pledge cards and posters contact Ihla Hochstetler by sending an email or call the Governor's Traffic Safety Bureau at (515) 725-6123.

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Created: 02-07-2006
Last Updated: 01-18-2011 (JLR)
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