Iowa Department of Public Safety
215 East 7th Street
Des Moines, Iowa 50319


For immediate release: Alex Murphy
  Public Information Officer
Iowa Department of Public Safety
May 1, 2015
(515) 443-3014 - cell
(515) 725-6189 - office

Iowa GTSB, City of Sioux City Launch Pedestrian Fatality Awareness Campaign

SIOUX CITY, Iowa – This morning, Friday, May 1, 2015, the Iowa Department of Public Safety’s (DPS) Iowa Governor’s Traffic Safety Bureau (GTSB), in partnership with the National Highway Traffic Safety Administration (NTSA) and the City of Sioux City, launched the first of its kind in Iowa, pedestrian fatality awareness campaign.

Pedestrians are one of the most at-risk groups of roadway users.  Pedestrians represent 14-percent of all traffic fatalities.  According to NHTSA, 3 in 4 (73%) of pedestrians were killed in urban areas; 2 in 3 (70%) were at non-intersections; 1 in 2 (48%) were killed on the weekends; 1 in 3 (32%) were killed between 8PM – midnight; and 1 in 3 (37%) pedestrians killed were drunk.

The goal of this campaign is to raise awareness about and reduce the number of pedestrian injuries and fatalities in our state.  The Iowa GTSB and Sioux City officials have developed a pilot approach of “Three E’s” including engineering, education and enforcement.

The Sioux City Police Department will have extra enforcement monitoring foot traffic and providing enforcement during high risk hours.  Findings will be turned over to the engineering department to look at traffic patterns and make recommendations for safer flow and determine if additional signage is needed.

The Sioux City Police Department, along with the Iowa GTSB, will also distribute educational posters and signs to establishments in the area to raise awareness and encourage safe behavior.

“The Sioux City Police Department sees this as a significant opportunity to impact pedestrian safety. Evaluating our roadways and educating its users should effect safety for all and reduce the numbers of injuries and fatalities we see. Projects such as this with federal, state and local ownership have proven successful in the past and we look forward to this one,” Sioux City Police Chief Douglas Young commented.

Iowa GTSB Bureau Chief Pat Hoye said, “I applaud Sioux City’s proactive approach to pedestrian safety and encourage other cities to follow their example.”

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Any further questions, contact Alex Murphy, Iowa Department of Public Safety, Public Information Officer, (515) 443-3014.


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